I am an art director, researcher and storyteller dividing my time between Amsterdam, Morocco and the world.
As an adventurer of culture and consciousness,
I am interested in our human quest for development and freedom. I take inspiration from art, design, culture, science, innovation, interconnectedness, traditions, visions, nature, dreams and travel.
Working, I am most happy designing concepts and supervising a vision.
I fire up when creating transformational spaces, working on soulful personal & brand environments, and sharing research and stories that support our human desire for purpose and direction.
And above all, I love to work with the mediums of writing, photography, design, video, art and illustration to achieve that goal.
Lifestyle, spaces, travel
I create virtual and real-life spaces that enhance a sense of belonging—a sustainable and unique place for each in the dynamic web of things and the greater whole.